Banner ads are a fast-growing format, part of an online advertising trend that is on track to make up nearly 50% of money spent on digital advertising in the US.
With so much money being spent on banner advertising, the competition is bound to be fierce, but there are ways to stay ahead of the game, whether you’re a small business or a mighty conglomerate.
One of the best examples is the use of holidays and festive themes to make your ads stand out. Want to be the talk of Tinsel or Turkey Town? Read on to find out how.
Professionalism is Everything.
This may seem like obvious advice, but there’s more to it than you might think.
Invest in equipment capable of creating high-resolution imagery, if you haven’t already. This is the first impression many of your potential buyers will get of your company, so you don’t want to look cheap, uninteresting, or just plain broke.
It’s also a good idea to think of banner ads, or any other type of ad, like a movie.
Don’t use digital trickery whenever an actual image will work. Don’t crop a puppy into a Christmas scene when you can just bring your dog to the set one day.
It’s easier, and it looks better.
Be careful about what you put in an ad and how much of it. Cleanliness, as they say, is next to godliness, so try to make the holiday themes just obvious enough to work.
One of the most memorable ads in American history was a portrait of Santa Claus drinking Coca-Cola.
There are a few instances, like this vodka ad, where a lot of imagery and movement can work, but they are exceptions.
In this particular case, the ad is a horror movie parody, so it’s meant to be fast, visceral and scattered.
Unless you’re parodying something, it’s best to stick to simpler ideas.
Banner Ads, An Issue of Platform
Today, communication takes place largely on computers and phones, and in the forms of text, pictures, videos, and gifs. You need to be using all of them, though not on one ad.
Thankfully, our services can help you navigate the world of banner ads and other forms of marketing.
Increasingly, companies are pouring their resources into smartphone ads. These days, one of the best ways to grow your company is by making sure your website can be easily found and navigated by phone.
‘Whether your tone is cheery or ghoulish, competence and simplicity are always the key ingredients in a good banner ad.
In recent years, a lot more business has been conducted via cell phone, so make sure your company can handle phone traffic.
Don’t limit yourself to just pictures or videos. The younger generation is competent in many different formats, from texts to gifs, and you should be too.
If you want a little help, feel free to contact us. We’ve got excellent services and a lot of practical knowledge of the digital advertising business.