Thanksgiving, Christmas and New Years are just around the corner. For some, that means a break from the daily grind, but for others, it can be a last minute opportunity to earn fresh revenue and cash-in on the holiday spirit. When it comes to increasing conversions in the 4th quarter, taking advantage of the holidays and consumer shopping behaviors can benefit your online business immensely.


Online shoppers will often scan multiple websites and options, particularly when shopping for gifts, and leave off making their purchase decision until later on. Online shoppers have the luxury of being able to return to a cart or product page hours or days after they first saw it. In order to leverage this shopping behavior and improve these conversions, you can use urgency in your ads. On the other hand, if you want to bring more people back to abandoned carts, you can retarget them with “return-me-to-my-cart” promotions or messaging that focuses on a call to action.

Optimize Your Website

Make sure your website is in tip-top shape! Ensuring your visitors can navigate and explore your site with ease is crucial over the holidays. Consumers tend to spend less and less time on websites during the holidays, so being able to capture their attention and convert in one sitting means you’ll have to make the process for them as easy as possible.

In addition, ensure your site is mobile friendly. Mobile shopping habits have increased substantially over the past decade with nearly ⅓ of all e-commerce sales derived from mobile phones. With the influx of traffic to your brand during the holiday season, navigation and ease of use are key in keeping consumers on your page.

Holiday Themed Graphics To Your Website

Incorporating banners, headers, and footers on your website that follow the theme of the holiday will help your brand stand out as consumers juggle your products with other competitors. Customizing your logo in order to adapt your brand with the colors of Christmas, Easter, New Years, etc will improve how customers feel about your brand and its relevance with the product or service in which they are considering.

Offer Discounted Rates

Budgets tend to be tight over the holidays. Providing incentive for consumers to purchase your product or service at a discounted or marked down rate for a short period of time will urge quicker purchasing action. Leveraging your social media channels in order to generate buzz and fresh traffic to your site is vital in making sure every audience group has been reached.

Prepare For Customer Support

Ensuring your customer support team is prepared with proper scripts and potential answers to questions around discounted items, shipping policies will ensure smooth communications during the customers buying process. Incorporating a chat plug-in into your site is a great way to engage with your customers in real time and keep them on your site longer when they are skimming your products.

The more personalized and frequent your customer support is, the more likely they will buy and refer you to a friend. At the end of the day, visitors to your site, are shopping online in the first place because they want the process to be as easy and efficient as possible.

To learn more, or to inquire about improving your brands digital marketing efforts, you can email our team at or visit our website at