Businesses of all kinds are dependent on Seasonal Holidays. Holidays make businesses slow, especially the winter breaks, as many prospective clients are out of their offices and unreachable. For B2B, it becomes tough to do business during the holiday season while B2C is easier. For retailers and customers from Mid-November until December, it is the busiest season of the entire year.
November is the season for all the shopping sprees. It is wise to plan your PPC campaigns beforehand, like several months before November. This makes you visible to the right audience for the right purpose. However, if you have missed out doing so, there is still no need to worry because the following 5 ways to prepare your PPC campaign will definitely have your back for this holiday season!
- Study and Analyze the Previous Year’s PPC Results
There is actually nothing to worry, even if you are late in planning the PPC campaign. Primarily, the point is to understand what you should expect from a daily or weekly campaign. For instance “Free Shipping” plays a great role as a keyword during the holiday season. Therefore, it is better to learn your previous campaign’s data to figure out when did the sales drop and what changed to make it a better offer this year.
- Have an Intelligent Keyword bidding Strategy
PPC Managers should wisely bid for keywords, as cost per click tells you exactly about the value of the competition you will get through your keyword. Therefore, go for a proactive keyword bidding strategy rather than a reactive one.
- Write Attractive and Holiday Specific Copy of your Ads
If you are planning a PPC Campaign for the Holiday season it is highly important to be creative with words for your ad’s copy. The sentences and phrases on the ads have a great impact on customers’ responses. Therefore, even if you always offer a 15% discount on shipping on an order above $50, it is okay to write ‘Holiday Special Discount’ this time for the 15%.
- Update your Website’s Header backing up the Ad
It is greatly recommended to update your website’s homepage showing a hint of your PPC ad because your website is the first thing the customers will be redirected to. A cool header about the holiday offer on the main page of your website will do perfectly as reflect the PPC ad. Or a pop-up promotional graphic can also add to make your Christmas offer more exciting.
- Be “Trendy” with your Keywords
Customers look up for Holiday promotions in different ways, which means that your Adwords campaign should be smart enough to capture the right keywords. Google Trends is one smart tool to fetch the right keywords and hashtags during the exact season as it gives clear information about the changing trends on the internet.
All the tips mentioned above will help you plan your campaign even if you are late! The last but not the least pro tip is to make a calendar featuring all the notable sales and events of your business with the help of existing PPC data to make a strategy for PPC initiatives. This will not just help you to understand what you exactly look forward to the Holiday Season but will also be helpful to meet the expectations and even exceed them.
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