The year 2017 will be remembered as a fruitful year, during which, firms and companies decided to dig deep into the area of digital marketing. With the drastic change of new and fast-paced technology entering into the market, it became imperative for companies to adapt to these changes in today’s field of digital marketing in order to survive.
We expect that the year 2018 will show the following marketing trends that companies will adopt in their practice.
Better Video Content
Many companies understood the advantages and importance of using live videos as a tool for reaching their targeted audiences. They prefer to watch an Instagram video or live Facebook than to read a post.
Studies and statistics highlight the fact that video content will lead the future of digital marketing. Companies have come to realize the power that video content has on the consumers. Trends anticipated for the year 2018 show that companies will branch out their marketing department and pay extra attention to providing better video content to their audiences.
2017 showed heavy use of Facebook Live. In order for companies to make the most of this opportunity, they should come up with better video content to grasp the attention and establish a connection with the audience.
Facebook Live images will be accessible on other devices than just an iPhone. Facebook Live images work by splitting a file into an image and a movie file. When a user clicks on the image, it plays a hidden movie. Companies have adopted this trend to refresh their websites.
The year 2018 will most likely bring video marketing content of more than 30-second clips. Facebook Watch is most likely to be in the front position of this.
Ever since the launch and success of Siri in iPhones by Apple, the concept of voice searches has surged in the market. The audience wants easiness and convenience in their lives and in order to fulfill their targeted market’s requirements, companies have to fulfill their customer’s needs.
Voice searches have made a transformation in not only the field of communication but also in the way information is processed. Researchers show that there has been a drastic increase in consumers using voice searches rather than text searches. Such figures amplify the dire need for companies to adopt voice recognition software. It is expected that these trends will not be slowing down in 2018.
Mobile First Marketing
The new generation of millennials is raised on apps and smartphones. It’s no exaggeration to say that they are completely obsessed and cannot imagine a life without their smartphones.
Businesses and companies have changed the traditional marketing channels that they once used and now focus on projecting themselves through the medium of smartphones. Websites that can be easily assessed on mobiles will tend to have higher traffic, resulting in optimum sales opportunities.
The year 2017 brought a high influx of many smartphone applications. It is expected that the same will be seen in the year 2018.
Increased Social Media Advertising
With the increase in compelling usage of smartphones, the escalation of social media applications has also risen. The year 2017 brought a drastic change in the demographics of these media apps by combining them with Augmented Reality.
2017 brought the introduction of Augmented Reality. It is expected that the year 2018 will bring advancements in mass marketing through this technology by making it more affordable, acceptable and adaptable.
Instagram and Facebook are considered to be the front-runners in the domain of social media. With the introduction of Instagram stories, its popularity and fame have further increased. Companies and businesses have come to understand that these social media platforms are the best advertising places to connect and engage with their audience.
Live Video Advertising
Just as it was predicted for the year 2017, live videos have shown increasing trends in engaging the audiences.
Live video advertising is one of the routes companies have taken in order to survive and thrive in this market. These videos help companies to reach out and engage with their target market. They bring out the element of authenticity and honesty since they are not edited or scripted.
Facebook can be credited with turning live videos into a mainstream sensation. The boom of this trend was clearly seen in the year 2017. Companies jumped on the bandwagon of live video advertising.
It is important that companies and businesses keep themselves updated and well informed. Marketing strategies and trends keep on changing year by year. The importance of adopting new marketing strategies is vital for the survival and prosperity of a company or brand.
It is expected that these trends will follow on in the year 2018. What one wonders is what new trends will be coming during the year 2018, which will bring an even bigger change in the demographics of digital marketing.