INBOUND MARKETING

STRATEGIES ARE THE HEART OF INBOUND SOLUTIONS

 

Our agency’s services focus on well thought out strategies tailored to our clients’ audience. We conduct research and strategize targeted personas to generate qualified leads. We want to invest the time to understand your business objectives to best position our inbound marketing solutions.

When developing inbound marketing strategies, we spend time with businesses to:

goals
Understand Business Goals
cloud
Conduct Digital Audit & Analysis
personals
Develop User
Personas
objectives
Define Marketing Objectives
engaging
Create Engaging
Messages
inbound
Develop Inbound Optimizations

DEVELOPING SOLUTIONS THAT BEST CONNECT WITH AUDIENCES

 

The collective tactics of an inbound marketing plan should be specifically tailored to an audience’s needs and interests, accounting for the communication platforms and devices they use most. Effective content marketing is one of the key elements to a holistic inbound marketing strategy that helps establish trust and credibility for a better relationship. We blend our solutions, your business goals, and customer expectations to maximize marketing budgets in a coordinated effort to:

Strategically Plan Core of Marketing Initiatives

Create Engaging Content

Capture Audience Interest

Optimize Initiatives for Future Growth

MARKETING STRATEGIES SHOULD NOT BE LINEAR

 

Customers today are connected across multiple communication channels and devices in the same moment, making it harder to just capture an audience in one channel. This is where our holistic marketing approach adds value to businesses with marketing techniques that are channel specific, concise and consistent to cast a wide net over your audience. We then promote your informational content with captivating stories to facilitate the sales funnel for
increased relationship building opportunities that resonate with your audience in the following methods:

Analytics

Analytics help understand how users are getting to your site and what they
do once there. We use this data to employ targeted solutions for better digital
experiences.

Attribution

Marketing attribution focuses on how people are influenced by messaging
and account for each step of the sales process to present targeted content.

Blogging

Blogs present an opportunity to open doors for new prospects and educate
them with information they are looking for online or to add credibility to your brand.

Email Marketing

Email subscribers generate the highest ROI online. From acquisition
campaigns to lead nurturing, we provide services to stay connected with in unique ways.

Informational Content Marketing

Our content marketing goal is to understand what is successful for our clients to better manage relationships and inform customers about the great things they do.

Lead Conversion

Websites tailored to your audience will have a user experience that focuses on call-to-actions and well placed information to increase leads and sales opportunities.

Site Optimization

A benefit to strategically planned content is that it will be optimized to help sites gain a stronger online presence and with higher search engine rankings.

Social Media

Socially connecting with your audience is important for your reputation and brand awareness but it also connects you with users where they already are.

USER EXPERIENCE IS KEY TO A WELL DESIGNED, LEAD-GENERATING SITE

 

A website is a reliable 24/7 marketing resource that is often the first interaction people have with companies. A well designed website focused on user experience (UX) and user interface (UI) is one of the most important aspects of a digital strategy; enabling you to convert visitors into leads and eventually customers. Our team of marketers, designers and developers create websites with conversion strategies in mind as we incorporate optimized keywords, content and UX/UI design into our clients’ websites.

INBOUND MARKETING INDUSTRY INSIGHTS

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Inbound Marketing Services | Charleston, SC | Blind Acre Media