Getting your company, as well as your products or services, noticed is often a challenging task for any marketing plan. Our expertise in digital marketing allows us to work with you to build a strategy using the most appropriate mix of available digital resources. Similar to our other offerings, digital marketing is a significant portion of a fully-integrated online marketing strategy that will help drive and maximize results with regard to reaching your business objectives. The first step in developing any online marketing campaign is for BAM to work with you to define the business objectives. From there, BAM will build a holistic, strategic marketing solution that delivers the greatest business value. Our strategies incorporate many resources - those most relevant to your needs - to make sure your website has the best chance of getting noticed, including: search engine marketing (SEM), search engine optimization (SEO), Pay-per click (PPC) advertising, social media marketing, viral (word of mouth) marketing, link building, and text messaging.

Search Engine marketing (SEM)

We are committed to expanding your online brand presence by using the most effective and current digital marketing techniques. Search engine marketing is the process of developing and executing strategies to increase brand presence across the search engines, while aiming to increase the organic, paid and social visibility of your brand in the search engine results pages (SERPs).

Our process integrates an effective mix of search engine strategies, such as search engine optimization (SEO), link building and pay-per-click (PPC) marketing, providing your company with the most effective strategies for visibility across the search engines.

In this process, we create traceability so that it is possible to:

• Track and measure results
• Quickly adjust to, and support changes (industry, demographics, business objectives)
• Meet and exceed your expectations

Search Engine Optimization (SEO)

Search engine optimization is the process of "optimizing” your website with the goal of ranking highly in the organic search results for the keywords and keyphrases most relevant to your business. This process involves strategic technical updates, as well as targeting keywords through on-page and off-page optimization techniques. This process begins with an in-depth conversation with a client to establish a solid foundation of industry-, brand- and offering-specific terms.

Link Building

This initiative, used in SEO, involves increasing the number of other websites that link to your site. During this process, we create content that external sites would want to link to, submit your site to appropriate search engines and web directories, and develop relationships with webmasters and bloggers specific to your industry. We build the links in a slow, methodical fashion, avoiding link spamming and only using authoritative sites.

We will analyze existing internal and external linking structures, as well as review any current linking services or programs. Our solutions include blogs, relevant-site linking opportunities and internal linking strategies, just to name a few.

Below are examples of a few ways we build links:

• Social network profiles
• Manual directory submissions
• Social bookmarks
• Blog commenting
• Press release distribution
• Article directory submission
• and more...

Pay-per-click (PPC) Advertising

This portion of the digital marketing mix consists of creating paid advertisements for placement in the search engine results pages, based on extensive research of top keywords. We then bid on the most effective keywords, so your advertisement will be ranked higher within the "Sponsored Ads” section.

BAM has run numerous PPC campaigns for clients, helping them to generate more leads and drive brand awareness for their business via search engines. These keyword-based advertisements are created to target an individual that is searching for the product or information at hand. We utilize PPC campaigns to receive immediate feedback to gauge the success of certain keywords and to provide the best-converting user traffic to your website.

Copywriting

Copywriting is the strategized creation of unique content to communicate pertinent information to users and effectively target keywords for SEO/link building efforts. This is a tool to help expand content on your website, support a brand image, and establish an interactive user interface.

Common forms of copywriting include:

• Interactive branding
• Website content
• Press releases
• Blog posts

Social Media

Social Media is another part of our overall strategy to increase your presence on the web and engage current and potential customers. Social networking sites are outlets to share industry news, create buzz/brand awareness for your company, provide customer service and engage users. We can tailor a social media strategy that fits your company needs. With our background in design and web development, we can also easily and effectively customize your social media pages.

We also provide training to understand tools within social media platforms, so you can actively manage accounts in-house. Webinars, tutorials and tech support are additional options that enable you to become acclimated with social media. We offer varying levels of content strategy planning, management and attention to your social media site. We can keep it simple by creating and customizing your page, or go in-depth with monitoring and managing services (available on a daily to monthly basis).

Short Messaging Service (SMS)

Short Messaging Service (SMS) or text messaging is an effective and inexpensive direct marketing tool to reach your target audience. We enable any company to position itself as a front-runner in this technology, by designing text messages to function as diverse forms of communication. We can position a text messaging campaign to fit with your overall strategy, offering a consistent and wide-reaching marketing message.

Need to generate traffic or encourage engagement? Blind Acre can help. We’re available via phone at 614-326-4120 or email at info@blindacre.com. Reach out to us today!