Initial digital marketing is essential for a business to kick-start its transformation to integrated marketing activities without needing a digital plan. When dealing with large and small businesses, the purpose of an initial digital marketing plan is to force them through the process of research and articulate the aims of all digital initiatives. Whether it’s an old business or a new startup, you would want to make sure that you attract new customers on a regular basis. One of the best ways to do so is by initializing a digital marketing plan.
Digital marketing is much more than just creating a website or signing up for a social media account. It is one of the best ways to promote your business in a cost-effective way. You just need to know you are doing it right from the very beginning.
Things to Do Before Defining a Digital Marketing Plan
Identify and Track Goals
You need to determine the goals of your business before shaping the initial digital marketing plan. This way you can easily determine if your idea is worth materializing or not. Having a clear-cut goal will give you a benchmark to track your success and know clearly where you stand. Some things that you need to ask yourself include:
- How can I increase conversions by optimizing my website?
- How can I expand my online reach?
- How can I nurture prospective customers and turn them into happy clients?
There are many ways to boost a digital marketing plan, but in order to understand if it is influencing the growth of the business, you need to review the analytics. You can set up analytics tracking to measure the efficiency of your website, general content and social presence. Check your statistics and returns on investments regularly, which can easily measure the health of your digital marketing strategy.
Buyer personas are sometimes referred to as marketing personas and are the generalized, fictional representations of your ideal customers. A good understanding of the buyer’s persona is important so that you can easily tailor your content, develop your products and services according to the needs of your customers, and understand what attracts your best customers. The best buyer personas are based on insights from customers and market research.
On all your website pages it is a good idea to include keywords that can be searched. These searchable keywords help people find your business online, increasing traffic and giving you an online presence.
Today, successful email marketing campaigns are more important. Email has almost three times as many users as Facebook and Twitter combined according to research. Emails can be instrumental when it comes to customer acquisition and retention. If you send the right message to the right customer and make sure your email has valuable information, you can successfully increase your clientele. If you are not taking advantage of emails to boost your business, you are missing out on an opportunity to drive key results for your business.
Social Media Advertising
A great way to engage with customers and raise awareness for your brand is by maintaining an active presence on social media platforms. You may also want to consider paid advertising and boost posts on platforms relevant to your brand. Set your online business listings to bring credibility to your business and provide your current, and existing customers a platform to learn about your business.
Search Engine PPC Advertising
This refers to paid listings used to encompass SEO and SEM (Search Engine Marketing) where advertisers pay for every click the search engine sends them. Those who pay the most are listed on top. You can generate clicks to your website instead of organically earning those clicks. Each time an ad is clicked, a visitor is sent to your website and you pay the search engine a small fee. It is a trivial fee because the visit is worth more than what you have to pay for it.
The returns on investment (ROI) report of digital marketing endeavors is an important part of digital marketing and helps you find out if you are getting your money’s worth from your campaigns. The best way to measure ROI is to track the metrics directly related to profit and revenue. This helps tell the complete story of the business.
The level of skills needed to run a well-thought campaign is hard to find, which is why you should contact an agency that is good at what they do. Remember that there is always room for improvement in your business and all these components can be put together to deliver an effective initial digital marketing plan for your business.
Want to learn more about digital marketing? Check out another recent blog post by Blindacre HERE!