In simple terms, digital marketing is the promotion of brands, products or services through one or more digital channels. It is different from traditional marketing due to the abundance of data available, the difference in consumer behavior and the number of digital channels. While all these factors lend it an edge over traditional marketing, it also means that you might end up wasting a lot of time and money if you haven’t invested enough in planning and strategy.
You need to focus on strategies and platforms that have the potential to offer more profit and a higher ROI. Here are four of the most effective digital marketing channels you should use to grow your business.
Pay per click is one of the tools used to promote a business online. It is a very simple and effective way of running your ads and the amount you pay depends on the number of people who clicked the ad. There are numerous platforms that can be used for PPC with Bing Ads and Google AdWords being the most popular. You will get faster results in terms of reaching your target audience and the results will be measurable from profits, costs, clicks and much more.
2. Social Media
Having a social media presence for your business helps you tap into the interest of your customers and target them effectively. You can geo target your demographics based customers on popular networks like Instagram and Facebook, and convey custom tailored messages to them. This improves your brand loyalty and helps find, and expand your audience. You can also get instant feedback and reviews, and increase your website traffic and search ranking with the help of social media.
Almost everyone does some research before buying anything online and if your business can not be found on the search engine you will lose out on customers. SEO is a cost-effective way of reaching your target audience and delivering goods efficiently than traditional marketing. This not only builds awareness but also builds engagement for your brand. All businesses are turning to SEO to be present in search engine results and to gain a competitive advantage.
4. Email Marketing
As social media has expanded email marketing may seem irrelevant to many, but that is not true as it is still very beneficial to a business. Your email marketing strategy needs to be focused on helpful content and should not negatively affect your customers by spamming them with promotional emails every now and then. If you make the content engaging and interesting, you can easily attract your customers towards your business. Statistics show that 91% of adults in the United States receive promotional emails from companies with whom they did business in the past. Never underestimate the power of email marketing.
Importance of Investing in Digital Marketing
In order to remain competitive in your industry, it is essential to invest in digital marketing. In today’s advanced and digitally connected world, traditional marketing methods are insufficient to keep your business competitive. Online marketing strategies are more cost effective than traditional marketing techniques and they can help you cut down on costs drastically in the long run. You can have a two-way conversation with your customers and leads.
For a medium scale business, investment in digital marketing levels the playing field with larger originations as it offers affordable and effective marketing campaigns. Businesses can easily communicate with their target audience and gain valuable insight.
Effectiveness of Digital Media Marketing
Digital marketing tactics are easy, but the strategy can be a little tough. It needs to accurately represent your brand and drive results. In order to know the effectiveness of your marketing, you can compare your results and goals. This way you can have a better understanding of your business’ digital success by analyzing your campaign techniques. Digital marketing makes it easy to optimize and evaluate campaigns through various analytical tools.
The landscape of digital marketing is always changing and it is important to continually evaluate and evolve your strategies.