Tablet Device Evolution: An digital marketing game changer
The computing world as we knew it has forever been changed, due to the evolution of Tablet PC’s. Tablets have opened the door into a whole new mobile world. And the resulting paradigm shift is taking place in just a matter of months, not years.
Nowadays, new technologies are being driven by tablets, and continually improving user interfaces are leading to an easier path to consumer adoption. The rapid (and continued) growth of the tablet industry will largely facilitate the following:
1. Data and media storage will be handled through cloud computing with local storage being rendered nearly extinct, outside of backing up data for enterprise-level companies.
2. Websites will be focused more on brand awareness and data capture than ever before, with mobile applications becoming the most important tool for consumer interaction. Ultimately, this factor will help drive more effective (and targeted) digital marketing efforts.
3. Technologies will merge information and entertainment channels (i.e. television, movie rentals, internet) into one common source, allowing for access from anywhere at any time through a single stream.
4. Companies will need to engage their customers via mobile mediums, on demand.
In response to consumer preference and expectations, we are sure to see a major rise in the ratio of tablets to laptops in the near future. In fact, smarthphone and tablet sales are projected to outpace tabletop and laptop computing in 2012. But before you stop dusting your PC tower every week, there are a few things that will need to happen first:
1. Tablet designs must allow them to fold, keeping them protected from everyday wear and tear.
2. Individual tablet lines must offer multiple size options to satisfy the needs of various business professionals.
3. Dual screens, like the Nintendo DS will become one large screen, with a seamless break along “the fold” and two mirrored screens for portfolio showcasing.
4. Tablet battery life must be extended to accommodate both increased use and functionality demands.
5. Productivity applications (i.e. Excel and Numbers) will need to have a better user experience on tablets.
6. USB capabilities must be integrated to allow for connectivity similar to more traditional computing options.
Based on the trends we’ve noticed, these are just a few of our predictions regarding how the world will be forever indebted to the tablet. What are your thoughts on the future of the tablet?