Facebook Ads vs. Google Ads (Adwords)

<p>&nbsp;</p> <div style="line-height: 200%; margin: 0in 0in 0pt;">&nbsp;</div> <div style="line-height: 200%; margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Times New Roman;">&nbsp;</span></span></div> <div style="line-height: 200%; margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Times New Roman;"><img width="110" height="110" src="/files/public/userfiles/1000/ist1_8359721-online-e-commerce.jpg" alt=""></span></span></div> <div style="line-height: 200%; margin: 0in 0in 0pt;">&nbsp;<span style="font-size: medium;"><span style="font-family: 'Times New Roman';" class="Apple-style-span">We have all experienced an overwhelming amount of ads that seem to attack us when we are searching the internet, emailing or socializing.&nbsp; Some of the ads seem completely irrelevant to us.&nbsp; And we think to ourselves, &ldquo;What a dumb ad!&rdquo;</span></span> </div> <div style="line-height: 200%; margin: 0in 0in 0pt;"> <p style="line-height: 200%;" class="MsoNormal"><span style="font-size: medium;"><span style="font-family: 'Times New Roman';">&nbsp;</span></span><span style='font-family: "Times New Roman";'> <p>&nbsp;</p> </span></p> <p style="line-height: 200%;" class="MsoNormal"><span style="font-size: medium;"><span style="font-family: 'Times New Roman';">But, not so dumb are the advertisers.&nbsp; Their message is potentially being viewed by billions of customers.&nbsp; So what seems annoying to you may have peaked the interest of a fellow &ldquo;friend&rdquo; and resulted in a new customer for that advertiser.&nbsp; </span></span><span style='font-family: "Times New Roman";'> <p>&nbsp;</p> </span></p> <p style="line-height: 200%;" class="MsoNormal"><span style="font-size: medium;"><span style="font-family: 'Times New Roman';">&nbsp;</span></span><span style='font-family: "Times New Roman";'> <p>&nbsp;</p> </span></p> <p style="line-height: 200%;" class="MsoNormal"><span style="font-size: medium;"><span style="font-family: 'Times New Roman';">With so much online opportunity, the real question is where to place your ad?&nbsp; There are two clear frontrunners as far as advertising platforms go, Facebook Ads and Google Adwords.&nbsp; Both have advantages, it just depends on your demographic.</span></span><span style='font-family: "Times New Roman";'> <p>&nbsp;</p> </span></p> <p style="line-height: 200%;" class="MsoNormal"><span style="font-size: medium;"><span style="font-family: 'Times New Roman';">&nbsp;</span></span><span style='font-family: "Times New Roman";'> <p>&nbsp;</p> </span></p> <p style="line-height: 200%;" class="MsoNormal"><span style="font-size: medium;"><span style="font-family: 'Times New Roman';">Facebook Ads:</span></span><span style='font-family: "Times New Roman";'> <p>&nbsp;</p> </span></p> <p style="line-height: 200%;" class="MsoNormal"><span style="font-size: medium;"><span style="font-family: 'Times New Roman';">&nbsp;</span></span><span style='font-family: "Times New Roman";'> <p>&nbsp;</p> </span></p> <p style="text-indent: -0.25in; line-height: 200%;" class="ListParagraph"><span style="font-size: medium;"><span style="font-family: Symbol;">&middot;<span style="font: 7pt 'Times New Roman';">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 'Times New Roman';">Target your audience. With Facebook, you have the opportunity to focus your ad based on age, location, marital status and interests.&nbsp; </span></span><span style='font-family: "Times New Roman";'> <p>&nbsp;</p> </span></p> <p style="text-indent: -0.25in; line-height: 200%;" class="ListParagraph"><span style="font-size: medium;"><span style="font-family: Symbol;">&middot;<span style="font: 7pt 'Times New Roman';">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 'Times New Roman';">Get creative. Facebook allows you to have greater customization of your </span><span style="font-family: 'Times New Roman'; color: windowtext;">ad over Google Ads.&nbsp; </span><span style="font-family: 'Times New Roman';">Your ad copy can be longer and you have the option of including an image.&nbsp; </span></span><span style='font-family: "Times New Roman";'> <p>&nbsp;</p> </span></p> <p style="text-indent: -0.25in; line-height: 200%;" class="ListParagraph"><span style="font-size: medium;"><span style="font-family: Symbol;">&middot;<span style="font: 7pt 'Times New Roman';">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 'Times New Roman';">Cost.&nbsp; You have the ability to </span><span style="font-family: 'Times New Roman'; color: windowtext;">specifically</span><span style="font-family: 'Times New Roman';"> target your audience which allows you to pay for a smaller group rather than paying higher costs for a better spot.&nbsp; </span></span><span style='font-family: "Times New Roman";'> <p>&nbsp;</p> </span></p> <p style="line-height: 200%;" class="MsoNormal"><span style="font-size: medium;"><span style="font-family: 'Times New Roman';">&nbsp;</span></span><span style='font-family: "Times New Roman";'> <p>&nbsp;</p> </span></p> <p style="line-height: 200%;" class="MsoNormal"><span style="font-size: medium;"><span style="font-family: 'Times New Roman';">Google Ads (Adwords):</span></span><span style='font-family: "Times New Roman";'> <p>&nbsp;</p> </span></p> <p style="line-height: 200%;" class="MsoNormal"><span style="font-size: medium;"><span style="font-family: 'Times New Roman';">&nbsp;</span></span><span style='font-family: "Times New Roman";'> <p>&nbsp;</p> </span></p> <p style="text-indent: -0.25in; line-height: 200%;" class="ListParagraph"><span style="font-size: medium;"><span style="font-family: Symbol;">&middot;<span style="font: 7pt 'Times New Roman';">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 'Times New Roman';">Huge audience.&nbsp; Google has been around for quite a while and there is potential for worldwide audience.&nbsp; </span></span><span style='font-family: "Times New Roman";'> <p>&nbsp;</p> </span></p> <p style="text-indent: -0.25in; line-height: 200%;" class="ListParagraph"><span style="font-size: medium;"><span style="font-family: Symbol;">&middot;<span style="font: 7pt 'Times New Roman';">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 'Times New Roman';">Analytics.&nbsp; Google does a great job reporting and monitoring your ad success.&nbsp;&nbsp; </span></span><span style='font-family: "Times New Roman";'> <p>&nbsp;</p> </span></p> <p style="text-indent: -0.25in; line-height: 200%;" class="ListParagraph"><span style="font-size: medium;"><span style="font-family: Symbol;">&middot;<span style="font: 7pt 'Times New Roman';">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><span style="font-family: 'Times New Roman';">Shopping state of mind. &nbsp;Most Google users are already searching for a product/service and are more likely to be attracted to an ad and act on it.&nbsp; While most Facebook users are just socializing </span><span style="font-family: 'Times New Roman'; color: windowtext;">(although Facebook is becoming a more popular way to search).</span></span><span style='font-family: "Times New Roman";'> <p>&nbsp;</p> </span></p> <p style="line-height: 200%;" class="MsoNormal"><span style="font-size: medium;"><span style="font-family: 'Times New Roman';">&nbsp;</span></span><span style='font-family: "Times New Roman";'> <p>&nbsp;</p> </span></p> <span style="font-size: medium;"> <span style="font-family: 'Times New Roman'; color: black;">There doesn&rsquo;t appear to be a clear winner in the race for the best advertising platform.&nbsp; The two most popular, Facebook Ads and Google Ads (Adwords), are both continually updating features to offer more to their advertisers.&nbsp; With small ad budgets and relatively inexpensive and flexible advertising, you may give both a try and even try different message delivery.&nbsp; The important thing to remember is know your product and know your niche.&nbsp; Once you are comfortable with your message and who it should be delivered to, do your research and take advantage of special offers.</span></span><!--EndFragment--> </div>