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Apple Rolls Out Tool to Create iAds
Spreading your message has just become a little bit quicker for Apple users. The boom of ads streaming across the apps that you download to your mobile phone continues to increase. Marketers are constantly searching for a better way to ensure their message is received.
The competition across platforms is forcing mobile companies to offer more to stay ahead. Until recently, Apple would develop the ad for their application called iAds. iAds run on iPhones and, soon, iPads. Apple and development agencies would work in conjunction and this would create delays in the development process.
Apple has released iAd Producer. This will allow developers to build iAds for themselves. Faster development and posting means more ads and more ad money. Apple’s goal is to stay competitive with Google’s mobile software, which currently has a larger audience, to persuade developers to focus on both platforms.
Ads that are produced using iAd Producer will still need final approval from Apple before being posted. There has been no announcement to changes in the approval process.
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