All your digital marketing efforts boil down to one word and three letters –SEO. At the end of the day, search engines such as Google power your online presence. This is where most of your traffic comes from and you need to make sure that your content and design is able to satisfy the criteria set by leading search engines.
If you think SEO is an outdated concept, take a look at the following benefits good optimization can deliver to your business.
SEO results are low cost because it targets users who are actively looking for specific products or services online. When you are listed at the top, you don’t have to pay per click or allocate an advertising budget. SEO’s inbound nature helps businesses market themselves in a cost effective way. Your website can get increased traffic with a little bit of effort and minimal initial costs. In contrast to paid ads, there will be no decline in traffic once people stop clicking. You can also avoid the costs involved with placing countless ads on the internet.
Ranking in the top position on search engines which receive numerous clicks and impressions can significantly increase the traffic to your website. You can maximize your business skills with analytics, reporting skills and by watching more and more people visit your site. SEO focuses on creating taglines that are informative and relevant which can show up on top of the SERPs. This will help you increase the click through rate and promote qualified web traffic.
Improved Brand Credibility
SEO is one of the strategies that can be used to bring your business to the top of the SERPs. SEO has a strong impact on online marketing and people trust the first listing in Google as a reliable company. This way you can make your website a top brand and stay one step ahead of your competitors.
Increased Returns on Investment
Using SEO, you can get trackable and quantifiable results. SEO agencies can track the increase in ranking, conversions, and traffic which provides them the ability to comprehensively analyze the information demographics. When you get 1000 clicks from SEO, there is a 4% chance of those visitors converting into a sale. This means a better returns on investment compared to paid ads which have a 2% chance of conversion only. This makes a hit from Google more valuable than a hit from an online ad.
Competitors Are Using SEO
If you don’t strategically craft your taglines and meta descriptions, your competitors will get an advantage over you in terms of creativity, thereby attracting more traffic. SEO is gaining more and more popularity with time and there is a growing realization of its importance. If your competitors take advantage of it before you, they can steal your hits which will have an adverse effect on your sales. Investing in a skilled SEO staff or hiring a professional SEO company can help your company rank higher on Google.
Opportunity to Expand Your Business
SEO brings numerous visitors to your website and can help you expand and explore different opportunities. By increasing your business credibility, you can also boost your conversations, sales and brand recognition which in turn can increase your ranking on SERPs. You can control costs and make your website more user-friendly.
You Will Stand Out
With millions of websites out there, it is tough to make a name for yourself. Effective SEO marketing is all about selling what makes you different. Studies have shown that almost 85% of the primary website visits originate from search engine referrals. This clearly shows that SEO is not just a luxury, but has now become a necessity due to the increasing competition. If you are selling a common product or service, SEO can give your business the boost it needs.
60% of Clicks Go to the First Result
Since 60% percent of clicks go to the first result on SERPs, only 40% is left for the other links. The top spot on Google SERPs gets 36.4% of all clicks, the second spot gets 12.5%, the third takes 9.5% and from there the number drops down quickly. If you gain a top spot on Google, you can guarantee thousands of visitors. If your website doesn’t pop up on the top pages, then there is a chance that you will lose visibility and millions of potential sales.
Access to Data
SEO gives you access to unlimited data of customers where you can discover new ideas for expanding your products/services.With Google’s Search Analytics, you can easily view the relevance and performance of your keywords. You can also access essential data on SEO impressions, clicks and Click-through rates (CTR) at both the page and query level. You can use this information to your advantage by finding a high search volume keyword with less competition. Hence, SEO helps in accessing valuable customer data that would not have been possible otherwise.
The effects of SEO are permanent compared to regular advertisements because they don’t stop even if you stop paying for them. Although some efforts need to be made to maintain your ranking, SEO is still one of the most cost-effective ways of marketing your business/brand online. Conversation rates can be increased drastically and with proper SEO, you can rank higher on SERPs without spending money. Once you reach the top spot, there is less risk of losing that spot if you continue with the services of professional SEO consultants or an in-house team.
Overall, there are many benefits of SEO such as increased sales, profitability and success.