As an online marketer, you need to stay up to date with the current trends in order to market your products efficiently. If you are successful in attracting new visitors, you can turn them into loyal customers. The field of digital marketing is constantly evolving and industry standards are continuously changing. Online resources are a great way to stay up-to-date with the latest marketing trends.
Let’s have a look at the top 9 resources for digital marketers:
The Hubspot’s blog covers different forms of marketing such as SEO, Social media, blogging, lead generation, landing pages and analytics. Hubspot has helped over 10,000 companies in 50 different countries to attract leads and turn them into paying customers. Hubspot’s blog for marketing, agency, customer success content and sales has over 400,000 subscribers and over 2 million monthly users. The blog offers diverse internet marketing research with interesting articles.
Marketing Profs is an online resource that helps individual marketers with marketing tools, training strategies, online seminars, forums and much more. They provide real-world solutions to many common and uncommon marketing issues. They also provide various strategies for social media marketing and beyond. Their training courses, free articles, and live podcasts are a great resource for digital marketers.
Mashable is one of the top internet resources for keeping up with new trends. This is a global multi-platform company that is the go-to source for techies. It covers a wide range of topics including tech news, digital culture, and entertainment. Mashable offers numerous ways to benefit from its digital content, be it in the form of videos, text, regular graphics or infographics.
eMarketer helps people make better decisions in the digital world. It is the best place to find information on digital marketing, commerce and media with useful insights on how to be successful in the digital world. eMarketer collects thousands of data points from global marketing studies, transforms them into charts and prepares reports as well. By subscribing to the enterprise account, you can get access to in-depth reports, filterable forecasts and much more.
Business 2 Community
Business 2 community is an open platform website where business professionals can increase their exposure and network with others. Here, bloggers write about social media, branding, tech, PR, and marketing. You can find current business-related articles from over 15,000 contributors and 3 million visitors. They are committed to providing new and innovative offerings to enhance the knowledge of both the audience and the contributors.
Dan Zarell’s Blog
Dan Zarell is a social media scientist and the author of several books as well. He has unique insights about user engagement on social media platforms. His enthusiasm and scientific approach have made him one of the most respected marketing bloggers. His knowledge and experience have benefited many marketers who want to understand the behavior of online users. He seldom posts new content, but when he does, it’s brilliant and unique.
Rand Fishkin’s Twitter Feed
Rand Fishkin has over 370,000 twitter followers and posts about 50-75 tweets a week related to marketing, SEO, and entrepreneurship. He is a digital wizard and an expert when it comes to tech companies and emerging businesses. His tweets have a 66% read rate which is quite remarkable. He has a clear and cohesive way of planning marketing campaigns and his tweets are contain practical advice.
Heidi Cohen’s Blog
Heidi Cohen is the president of Riverside Marketing Strategies and the chief content officer of the Actionable Marketing guide. Her guide offers many useful and informative columns related to social media marketing, mobile marketing, and branding. She publishes blogs on marketing related topics with each article leaving you with concrete takeaways and is a great resource for reference.
Marketo is a marketing software company that posts blogs and informative marketing content. If you are looking for content related to email marketing or marketing automation needs, this should be your go-to blog. They also have a tab for the most read articles if you want to skim through the essentials. You can follow Marketo on Twitter, Facebook and Google+ for the latest news and trends related to marketing.
This list will make it easy for you to stay up to date with what’s new in the fast-paced world of digital marketing.