Having a website is just the first step towards building your online presence. You need to make that presence felt through a continuous influx of content. Serving a multitude of purposes, a blog can play a vital role in making your website more appealing for users and for gaining a higher ranking on SERPs. Blogs can allow you to establish your expertise through a provision of useful information and can also serve as a perfect way of improving your site’s SEO.
Simply put, blogging and content publication can make a huge difference in terms of visibility, leads and sales. Here are the top ten reasons why you should have a blogs section on your website:
1. Increased Traffic from Search Engines
Having a blogs section on your website is probably the most convenient way for you to increase your search visibility. With a blogs section, more pages from your domain name can be indexed in the search engine, leading to a higher rank for targeted keywords.
2. Humanizes Your Brand
A blog can complement your website’s content by personalizing your business/brand. In contrast, a website’s content is more generic in nature. Think of blogging as a way of giving your business a voice and personality, thereby taking you a step closer to your target audience.
3. Supports Your Social Media Initiatives
In this day and age, it is very important to maintain a viable social media presence. For this, you need unique and high-quality content. Most businesses end up sharing other people’s content on their blogs, which is not wrong but it doesn’t help bring traffic to your own site. As you increase the amount of quality content on your blogs section, you can also get fresh content for your social media pages as well.
4. Builds Authority in Your Industry
The more you know about your own niche, the more comfortable your customers will feel putting their trust in you. Take it as a platform to highlight your strengths and share important industry related information/insights. Your audience will soon start recognizing you as an authority figure in the industry and your voice and opinion will start to matter.
5. Improves Conversion Rates
If you want to show your customers that you are active in the industry, the best solution is to blog as frequently as possible. Not only can you inform your readers about what’s happening in the industry, but you can also soft-sell your products/services through value proposition. A blog with high-quality content will also help build brand loyalty, thereby increasing your conversion rate.
6. Generates Inbound Links
One of the 3 pillars of Search Engine Optimization is to have high-quality inbound links within your website. Without a blog, this may be extremely hard to do. Your blogs act as a resource for other bloggers and businesses to use with their content. This generates inbound leads with every piece of content that naturally add to your inbound links. This is a highly effective way of improving your website traffic.
7. Helps You Rank For Long-Tail Search Queries
Long-tail search queries are more specific and treated as sentences while searching. Without having a blog, it is near impossible to have long-tail search queries for your website. Your website content mainly deals with keywords that are specific to the service and industry. However, with blogs you can focus on long tail queries that specifically pertain to user’s concerns and problems.
8. Brings More Qualified Leads
It’s been proven that the more pages on your website, the more leads you get. This means that regularly posting high-quality content on your blog will attract more traffic. Moreover, since you can target long tail phrases, the leads you attract are more likely to be interested in what you have to offer. For instance, a reader landing on a blog titled ‘Why do I need SEO’ is more likely to invest in your SEO services, provided that your blog manages to appropriately highlight its benefits.
9. Facilitates Valuable Discussion
Blogs can initiate discussion and interaction which indicates that you are open to feedback, comment and even criticism. This also shows that you are inclined towards improving yourself and the quality of your business and services. From the perspective of a business, it’s highly beneficial to know what’s on the mind of your customers. Content and marketing initiatives can be based on the outcomes of discussions posted under your blogs.
10. Keeps Your Website ‘Fresh’
Freshness is a key ranking factor used by many search engines. New and innovative content is being published on a regular basis which means that older blogs and posts are pushed down on the SERPs. Hence, posting fresh content on a regular basis will provide your brand/business more exposure, especially for trending searches.
Overall, blogging is one of the best ways of differentiating yourself from your competitors. It is a useful technique that every business should utilize to drive more traffic to their website, thereby increasing sales.