Digital Strategy
Strategy provides the vision by which the design, functionality and messaging of your project are crafted. Strategy outlines expectations and notes parameters. It provides focus and sets goals. It delivers measurability and thus defines success and failure. Sometimes a strategy can be misguided, downright poor or even curiously absent. No amount of design, development or marketing will disguise that fact. Without the direction of a well-thought-out strategy, how do you know where to begin? How do you know where you're headed? Or how far you've gone? Better yet, how do you know when you've succeeded? We get strategy, and we apply it smartly. Trust Blind Acre to develop one to fit your objectives.
Design
Design is like a first impression, a chance to get a foot in the door. You get but a single moment to capture someone's attention and - if you're lucky - generate legitimate, actionable interest. No pressure, right? At Blind Acre, we take design very seriously, focusing on delivering clean, easy-to-navigate, modern designs. We make it our mission to understand your offerings, your industry and your vision, as well as identify their relevance to your target audiences. Such insight prepares us to deliver the look and feel that is most appropriate to your brand and most engaging to your audience. Trust the team at Blind Acre to be a collaborative design partner with whom you work to create an organized, aesthetically pleasing, brand-sensible look that delivers the best user experience.
Development
If a well-designed deliverable opened the proverbial door, skilled development is what ensures it stays that way. Be it website development, mobile app development, social app development or software development, the team at Blind Acre works tirelessly to ensure the effective and continued functioning of every element we devise. Uniting a strategically constructed infrastructure, the best user tools available and a superhuman ability to code until the cows come home, our development projects entice the 'oohs' and 'ahs' (oh, and the results) for which our clients yearn. Trust the team at Blind Acre to be well-versed in the both the latest and proven development techniques, trends and software while concocting your ideal solutions.
Digital Marketing
Attractive design and flawless development does not a success guarantee. In order to achieve your business goals, you need eyeballs. More specifically, you need attention from the eyeballs attached to the heads of highly qualified visitors and users from the markets you target. This is where the digital marketing team at Blind Acre steps in. Based on client objectives, we construct digital marketing campaigns using the most effective combination of search engine marketing (SEM), search engine optimization (SEO) and social media marketing. Blind Acre's ever-expanding expertise enables us to deliver fully integrated digital marketing campaigns that promote a healthy mix of search and social visibility.
Selecting the Right Digital Marketing Agency
Put simply, people make decisions each and every day. Some are easy; others can be fairly difficult. Everyone wants to believe that they've made the "right" decision in a given situation, but how can they be sure? It boils down to preparation. When faced with the daunting task of finding digital marketing agency partner who will meet your needs, there are four primary criteria you should heavily consider.
Getting Started on Google+
Change is the only constant in the digital world. We get that. With the recent roll-out (and "limited field trial" rollback) of Google+, the ever-evolving social media landscape has been noticeably impacted. Thanks to an early adopter pool over 20 million strong that caused Google+ to temporarily exceed its capacity, two things are certain: (1) there is a palpable buzz around this new kid on the block and (2) they aren't leaving anytime soon.
5 PPC No-No's: Avoiding the Common Pitfalls
Pay-per-click (PPC) advertising can play a pivotal role in a company's digital marketing mix and is generally part of a well-rounded online strategy. With an almost immediate time to market, targeted traffic provided just as fast and a return on investment (ROI) that can be 3-5 times higher than other online advertising options, it's tough to overlook. While there are a number of resources out there telling you what to do, few provide the opposite perspective.